Together with Gillette Labs, Dentsu and Alliance we created ®Gillette Labs Nordic Cup - a long awaited first class esports production in Apex Legends. The first edition tournament, with more than 700 signups from the Nordic region (Sweden, Norway, Denmark, Finland) was played over 4 qualifiers and broadcasted live to millions of fans before culminating with an all expense paid trip for the 60 finalists to battle it out over a LAN-event with more than 200 guests at Inferno Online in Stockholm. 

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