SUBWAY
Elevating Brand Love Through Gaming
We devised the "Subway Suberior League" a comprehensive campaign with six activations designed to resonate with diverse gamer preferences and behaviours.
ELEVATING BRAND LOVE THROUGH GAMING
The Suberior League's success stemmed from understanding and respecting gamer values. By creating experiences that enhanced their gaming journey, Subway fostered authentic connections and built lasting brand love. This campaign demonstrates how gaming provides a unique opportunity for brands to elevate brand love through authentic engagement and value creation.
KEY TAKEAWAYS FOR MARKETERS
Gaming is the new arena for brand building.
Value creation and authentic engagement are key to winning over gamers.
Esports and gaming activations deliver measurable results and lasting impact.
The Subway Suberior League exemplifies how brands can successfully navigate the gaming landscape by creating experiences that resonate with gamers' passions. By investing in value creation and authentic engagement, brands can unlock the potential of this dynamic and influential audience.
