Brands People Love (BPL) fills the void as gaming dominates popular culture. Generation Alpha, Generation Z, and millennials spend more of their free time gaming than on social media or streaming services. It is the largest shared campfire in history. Yet, few brands have managed to capitalize on this enormous potential. Until now.

BPL today launches a comprehensive and independent offering that helps brands and their agencies understand this shift and position themselves towards the world's largest entertainment audience.

The New Arena for Brand Defining Moments

Just like TV in the 90s, and YouTube when Volvo Trucks did "The Epic Split", gaming is the new platform where brands are defined and lasting relationships are built. BPL helps brands and their agencies understand and capitalize on this shift.

The statistics speak for themselves:

• 94% of Gen Alpha are gaming enthusiasts.

• 90% of Gen Z are gaming enthusiasts.

• 82% of Millennials are gaming enthusiasts.

(Source: Newzoo)

Successfully reaching the gaming audience requires a deep understanding of both gaming culture and communication. Brands People Love addresses the challenges brands face:

• Credibility: BPL creates content that goes hand in hand with distribution and resonates with gamers in an authentic way.

• Immature interface between gaming and media: BPL provides integrated strategy, production, and project management to bridge the gap and ensure effective campaigns.

• Security, measurability, and comparability: BPL sets a new standard for value-creating communication in gaming and esports.

• Untapped potential: BPL offers a new, more efficient way to buy advertising that maximizes return on investment.

BPL's founders – experts in both gaming and communication

• Daniel "pani" Aicardi: A pioneer in Swedish esports with solid experience in building successful gaming companies and collaborating with major brands like Gillette, Subway, and Coca-Cola. Recently launched a new platform for esports; Esplay.

• Calle Dyrssen: An award-winning media strategist with a proven ability to create viral marketing for global giants like Volvo Cars, Volvo Trucks, H&M, and Ikea.

Together they possess a unique combination of expertise in both gaming culture and communication, which ensures that BPL's campaigns are both authentic and effective.

"Gaming and esports are more than just games – it's a lifestyle, a culture, and a hugely engaged community," says Daniel Aicardi, co-founder of BPL. "We know how to create content and experiences that resonate with this audience and build strong bonds between brands and fans."

BPL's holistic offering:

The company acts as a subcontractor to media and advertising agencies and has recently worked with brands such as Gillette (Dentsu) and MAX Burgers (Åkestam Holst).

BPL has developed a scalable model for media and advertising buyers by creating experiences that gamers love, attracting and scaling a large and engaged audience, and using technology to drive results.

• Strategy: Deep understanding of the gaming audience and development of strategies that work.

• Creativity: Creating engaging campaigns that capture gamers' attention.

• Production: Production of high-quality content for all platforms.

• Project Management: Expertise in project management to ensure that campaigns are delivered on time and within budget.

"We are passionate about creating popular culture and helping brands and agencies reach their full potential within the world's largest entertainment form," says Calle Dyrssen, founder of BPL. "Our combined experience make us the perfect partner for companies that want to take their communication to the next level in a new arena."

About Brands People Love

Brands People Love is a new premium media brand targeting the gaming audience. We create unparalleled access to the world's largest entertainment audience, by doing stuff gamers truly love, broadcasting the event to millions of fans and using tech to enable movements.  With strong ties to both the local and international esports industry, Brands People Love is ready to offer a platform that not only makes it easier for media buyers to succeed but also brings the gaming community together and strengthens its presence with all major media and advertising buyers.

For more information about Brands People Love and our services, please contact:

Calle Dyrssen, Commercial
070 240 34 38
calle@brandspeoplelove.se

Daniel Aicardi, Operations
076 655 13 37
pani@brandspeoplelove.se
Dennis Wallenberg, Campaign Manager
072 203 79 76
walle@brandspeoplelove.se